Over 400 guests enjoyed food and award-winning wine raising over $50,000 for the Common Thread for the Cure.
November 18, 2013
Newport Beach, CA - Thursday, October 24, 2013 — The 3rd Annual Wine and Design benefit was held at the Newport Dunes Resort in beautiful Southern California on October 24th, 2013. Over 400 guests enjoyed food and award-winning wine with a beautiful sunset and a calm ocean breeze serving as the backdrop. The benefit raised over $50,000 – more than double the funds raised in 2012.
One hundred percent of the proceeds go directly to The Common Thread for the Cure, an organization dedicated to supporting breast cancer patients and survivors within the furnishings industry. The organization supports patients and survivors through confidential, financial Helping Hands Grants provided to assist where insurance does not apply.
Leading architecture and design firms from Orange County, Chicago and Boston were challenged to design wine labels that incorporated the 2013 event theme, The California Coast, as well as captured the spirit of the cause. Over 24 firms participated and 50 labels were entered into the competition. Award-winning industrial designer, Carl Gustav Magnusson was excited to serve as guest judge, stating, “what a winning combination for a great cause!”
Magnusson selected winning labels Perkins + Will & Nelson in Chicago and Robert Borders and LPA in Southern California. The winning labels were used on Pinot Noir and Sauvignon Blanc wines from Russian River Vineyards and were served at the celebration.
Magnusson enjoyed his experience, “it was a pleasure and honor to judge the wine labels. Inspiring combinations of the cause’s symbol and the spirit of the wine resulted in fine graphics with a lasting aftertaste. Let's keep up the momentum for 2014!”
The winning labels & wines are also currently available for purchase on the Russian River Vineyards’ website for one year following the event. A percentage of all sales will benefit The Common Thread for the Cure.
With heartfelt thanks to Wine & Design, Suzann Burkhead-Bray, Co-Chair and Co-Founder for The Common Thread for the Cure Foundation shares:
"I lost my sister, Sandy Burkhead-Campbell to breast cancer. Sandy did not complain about taking Chemo, nor was she particularly concerned over the mass amount of drugs she had to take; her concern was the loss of work for her husband. Her fear was that her daughter would not be able to attend college.
We came to understand the turmoil families go through when faced with cancer reaches beyond the disease and resulted in the strong desire to help others faced with this situation.
The Common Thread for the Cure Foundation provides confidential financial grants to assist families of the furnishings industry. By eliminating some of the financial stress, patients can focus on survival and families on supporting patients.
The funds raised through the Wine & Design benefit provide numerous grants and aids the foundation in uniting the furnishing industry in our goals."
About The Common Thread for the Cure
The Common Thread for the Cure is a 501(c)(3) nonprofit organization dedicated to supporting breast cancer patients and survivors within the furnishings industry. The organization supports patients and survivors through confidential, financial Helping Hands Grants provided to assist where insurance does not apply.
About Wine & Design
Originating in Southern California Wine & Design is an event benefiting The Common Thread for the Cure, and was created by Mike Mekjian, Principal of SitOnIt Seating and IDEON Brands. With a goal of expanding nationally, the fast growing event has expanded to three cities and has raised over $85,000 in its first three years. 100% of all proceeds benefit The Common Thread for the Cure by funding assistive grants to patients and survivors.
About Carl Gustav Magnusson
Carl Gustav Magnusson studied architecture and design at the University of Idaho and at the Chalmers Institute of Technology in Gothenburg, Sweden. In 1966, he joined the office of Charles and Ray Eames in California. His New York based firm, CGM Design serves furniture and automotive manufacturers in product development and design strategy. Founded four years ago, CGM Design is the recipient of fifteen design awards to date. Carl lectures on design matters for clients such as BMW, Knoll, and Waterworks.