Companies Join Forces for Fun, Memorable Events
November 04, 2014
Elise Ozawa from Momentum brings her expertise of planning A&D events with other Momentum representatives to exciting co-sponsored events with SitOnIt Seating & IDEON. Early in her career she focused on luncheons and library presentations. Elise began attending industry events and that sparked her creativity and decided the best way to maximize the night was to partner with chair manufacturers like SitOnIt Seating and IDEON. The textile manufacturer has collaborated with SitOnIt Seating and IDEON for a wide variety of events, sharing costs and highlighting both seating and textiles.
Elise and cohorts from SitOnIt Seating and IDEON have hosted a wide variety of events that they craft to appeal to the A&D community.
Elise worked with members of SitOnIt Seating and IDEON for a chocolate pairing event. Chocolate and wine from, Russian River Vineyards, owned by Mike Mekjian, the chair manufacturer’s Principal and Co-founder, were paired, and a brief lesson on “how to use your senses to taste chocolate” was given to designers. Then SitOnIt & IDEON chairs were introduced that were beautifully upholstered in Momentum’s newest collections. This was a huge hit!
They also did a grilled cheese panini lunch where attendees could make their own paninis. Another after-work – and possible dinner replacement – event involved making sushi and pairing it with chairs and textiles.
The holidays offered the chance to get seasonal and have A&D events including wreath-making or cookie-decorating events. All featured stations where product is paired with the food and drink that best complements the textile and chair.
One recent event went seriously decadent with participants getting manicures and pedicures that paired with the textile and seating product.
All these events take place at or near an A&D firm at the end of the work day. Elise knows designers are busy and don’t have a lot of time for formal product presentations. By creating these events, she and her collaborators show an understanding not just of a designer’s mind but of her schedule. Relationships and trust are important in this industry. These creative events help build relationships that can pay off down the road.